Our Investment Philosophy

 
 

1. Focus On What You Can Control.

A financial advisor can offer expertise and guidance to help you focus on actions that add value. This can lead to a better investment experience.

 
 

2. Look Beyond The Headlines.

Daily market news and commentary can challenge your investment discipline. Some messages stir anxiety about the future while others tempt you to chase the latest investment fad. When headlines unsettle you, consider the source and maintain a long‑term perspective.

 
 

3. Manage Your Emotions.

Many people struggle to separate their emotions from their investing decisions. Markets go up and down. Following a reactive cycle of excessive optimism and fear may lead to poor decisions at the worst times.

 
 

4. Avoid Market Timing.

You never know which market segments will outperform from year to year. By holding a globally diversified portfolio, investors are well positioned to seek returns wherever they occur.

 
 

5. Practice Smart Diversification.

Holding securities across many market segments can help manage overall risk. But diversifying within your home market may not be enough. Global diversification can broaden your investment universe.

 
 

6. Let Markets Work For You.

The financial markets have rewarded long-term investors. People expect a positive return on the capital they supply, and, historically, the equity and bond markets have provided growth of wealth that has more than offset inflation.

 
 

7. Resist Chasing Past Performance.

Some investors select mutual funds based on their past returns. Yet, past performance offers little insight into a fund’s future returns. For example, most funds in the top quartile (25%) of previous three-year returns did not maintain a top‐quartile ranking in the following three years.

 
 

8. Don’t Try To Outguess The Market.

The market’s pricing power works against mutual fund managers who try to outperform through stock picking or market timing. As evidence, only 14% of US equity mutual funds and 13% of fixed income funds have survived and outperformed their benchmarks over the past 15 years.

 
 

9. Embrace Market Pricing.

The market is an effective information-processing machine. Each day, the world equity markets process billions of dollars in trades between buyers and sellers—and the real-time information they bring helps set prices.